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  4. US FBA and FBM are two different ways of...

US FBA and FBM are two different ways of Amazon platform operations

US FBA and FBM are two different ways of operating the Amazon platform. The fundamental difference between FBA (full name Fulfillment by Amazon) and FBM (Fulfillment by Merchant) lies in delivery and responsibility. Choosing a different mode of operation will affect the performance ranking of product sales and customer experience.


FBA and FBM are two different ways of operating on the Amazon platform:
1. FBA (Fulfillment by Amazon): This method is a service provided by Amazon. The seller uses the FBA first-leg logistics to deliver the goods to the Amazon warehouse. When an order is generated, the Amazon platform will be responsible for the packaging, delivery, and transportation of the goods throughout the process. During this process, Amazon provides 24-hour customer service, delivery and other support, and can focus more on product selection and operations.
2. FBM (Fulfillment by Merchant): In this method, the seller handles the storage, packaging, and delivery of the goods by himself. The seller is responsible for the logistics operation, so the inventory and delivery speed can be controlled more flexibly. However, sellers need to take on more responsibilities, including handling complaints, returns, after-sales and other issues.
Therefore, the difference between FBA and FBM lies in the handling of logistics, after-sales service and responsibilities of sellers. Despite the higher fees of FBA, sellers can get more sales opportunities and a better customer service experience. FBM, on the other hand, requires sellers to take on more responsibilities, but can also gain more flexibility and cost savings through better control over logistics and inventory.

FBA和FBM是亚马逊平台运营的两种不同方式:

What kind of logistics method is generally used for FBA headway transportation?
Under normal circumstances, the FBA first-leg cargo transportation method will vary according to factors such as volume, type of cargo, origin and destination, and timeliness. The following are the main transportation methods of FBA first leg:
1. FBA FCL by sea: It is suitable for large quantities of goods. Generally, you can choose 20-foot FCL or 40-foot FCL by sea. This mode of transportation is usually slow, but the cost is relatively low, and it is suitable for situations with large volumes and sufficient time.
2. FBA ocean LCL transportation: If the volume of goods is small, you can consider choosing LCL transportation. It combines the goods of multiple sellers in the same container to share the shipping cost by kilogram or CBM. Compared with FCL transportation, this method takes up less space, greatly reduces costs, and makes delivery more flexible.
3. FBA air freight: If the goods need to be shipped quickly for replenishment, you can choose air freight. The cost of air freight is relatively high, but the speed is faster, and some goods that need to be shipped urgently can be selected.
4. International express: suitable for express goods, suitable for small and high-value goods, fast speed, suitable for urgently needed goods. The choice of the FBA first-leg cargo transportation method will affect the arrival time, cost and service of the goods. Sellers should choose the appropriate shipping method according to the specific situation in order to reduce shipping costs and increase sales profits.
2. What logistics method is generally used for FBM transportation?
Under the FBM mode, the following logistics methods are usually used for transportation:
1. Small postal parcels: post offices are widely distributed, and can be transported by means of transportation in the railway, highway, waterway, aviation and other departments, so it can meet the flexible transportation and delivery of small and light cargo parcels. It is a logistics method with the most choices for FBM domestic drop shipping, and the goods are generally 0.5-2KG in size
2. International express: International express refers to the express and logistics business carried out between two or more countries or regions. Usually after arriving in the destination country, you need to
After the country of the destination country, it needs to be operated again in the destination country before it can finally be delivered to the buyer. Commonly used logistics providers include DHL, UPS, FEDEX, etc.
3. Overseas warehouse one-piece delivery: Overseas warehouse distribution refers to the bulk export of goods to the warehouse of the destination country, and then the local logistics service provider (usually UPS.
USPS, FEDEX and other courier companies) for delivery.

The above are common logistics methods under the FBM model. Different logistics methods have their advantages and disadvantages. Sellers can choose the most suitable logistics method according to the actual situation and sales needs.

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